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Simple and free SEO tools, 2020 Edition.

This is a short article with great FREE SEO tools for 2020. With the recent Google updates such as BERT some great new additions to the 2019 list of tools. To sound in 2020 and some SEO optimization for your CMS or custom coded website. All tools listed are Free or have a Free option that could be converted into a paid option with more features. This 2020 article is a follow up from my 2019 SEO tools with some new tools as well as some tools that remain vital for 2020 in terms of SEO. The big chance for 2020 is the more prevalent use of rich snippets by Google as well as other search engines and their BERT update that will allow Google to better answer user search queries. But many other tools remain included in this list for all your SEO needs.

Webmaster Tools.

These tools are the same for 2020 as with 2019 but will offer more features with rich snippets being widely used by Google and being implemented with Bing, Yahoo, and Yandex. 3 search engines allow you to submit sitemaps and analyze your site performance based on their ruleset. These are powerful SEO tools in itself because the data comes straight from the source. Important to note here that with Bing that they provide the data for Yahoo as well. Data mine search results that apply to your website and the number of clicks you get from search results. As well as showing the number of pages from your website that have been indexed or ignored or have errors. And do not forget to submit your site map so the crawl bots will visit your site sooner than later.

 Structured Data and Rich Snippets.

These tools are specific to Google as they involve the and AMP. While other search engines make use of these features and any mobile device can make use of AMP. These tools are to test and verify your structured data as well as AMP conical pages. This is very important as errors may result in delisting from search results ensure if you use structured data that you maintain the outlying rules set by Google as you may be penalized if caught.

Webpage optimization and performance.

Several websites offer several services and result to analyze the various aspects of your websites such as loading time, minifying various coding aspect such as .css and .html as well as the number of requests. An important ranking factor in SEO is the loading speed and content optimization. As well as some aspect to indicate the end-user experience something that has become a more important ranking factor over time, this includes meta and title description and the structure of your website. The most important ranking factor to consider is that for Google since that yields the most traffic for your website but it is wise not to neglect the other search engines and consider them. 

Backlinks and Analyzers.

Everything for backlinks and SEO related data linked to links, the amount of external and internal links, new links and lost links with that sprinkled in some content analysis with your links. Important to know who links to your website and if they do link to what page. Collecting links is vital for your growth as well as being a ranking factor in SEO. Here are some great free tools that allow you to give a better break down of links to your website and links within your website.

Keyword and Search Trends.

See how your content stacks up in the world and see what the trends are. Very important for SEO even more so if you want to take a deeper dive into SEO. These are the tools to find the trends related to the content of your website and search queries from users.

Images and Optimization.

Images make up the larger portion of your website site there for it will impact your SEO score if you do not optimize them. These tools will ensure you will keep your quality images but reduce their size so your website will load faster. What is also important is a favicon for your website in various sizes and a search engine to see who is using your images on the web. Great free tools to help you optimize your end-user experience.


Some other tools that I consider to be vital for use in SEO they fill in a niche you won't find on any other the other categories. Ranging from Content Delivery network to a sitemap XML generator and a little tool that pings various crawl bots that you have updated your website content all in all these tools should give you an extra edge when it comes to SEO.


These handy tools will allow you to collect user data such as e-mail addresses and enable push notifications. This outreach then can be used to convert traffic to sales or returning traffic by allowing you to notify subscribed users of updates, new content and new products.

So here you have it a comprehensive list of SEO tools for 2020. The updated list for 2020 includes many tools you need with Google updates. Many of these tools will only need to use once or twice when initially writing your content such as the structured data test. Other tools like optimization are an ongoing effort and it is wise to check at least once a month on your search performance. Another important tool for optimization is the analyzers for backlinks and keywords for improving current and upcoming content for your site. In any case, I hope this article is helpful to you.

- Paul "HisEvilness" Ripmeester